Girls on the Run is an organization whose mission is to help girls build confidence and reach their full potential. Running is just part of their process. The goal of this project was to make a welcome kit for guardians and their daughters to look over and see what programs are available for everyone who has joined.
Made in InDesign
Pagination and thought process:
I wanted to make something fun and colorful with blobs of color. Originally there was supposed to be a footprint pattern but it came off as too serious. I also felt that the original idea of having the images with drawings on them was too distracting with how bold the colors and shapes are.
Moodboard
I was going for wavy shapes and a painted font while using GOTR's color pallet
I was going for wavy shapes and a painted font while using GOTR's color pallet
Booklet Spreads
Postcard
Buttons
